BE KNOWN AS A SUCCESSFUL HOUSEBUILDER

Turn up the volume by using the power of strategic property PR to grow your reputation.

BUILDING YOUR REPUTATION IN ALIGNMENT WITH YOUR BRAND

As a housebuilder, knowing how to build and maintain a good public image in the press can be tough, especially when coverage is often out of your control.

Your business deserves a positive narrative – aligned with your brand – that helps you enhance your credibility, reach new audiences, generate more sales, enjoy greater land opportunities, support your business goals and establish a competitive edge.

RECENT PROJECTS

bargate homes

AJC group

metis homes

sigma homes

wavensmere homes

dutton gregory

PR SERVICES

Antler works directly with the sales and marketing teams to formulate a tailored PR strategy to boost the profile of their developments to their chosen audiences, and help generate sales enquiries.

Communicating the corporate aspirations and success of the business is key, and Antler can help to put across the right message externally and internally.

Working with the core team and directors of the business, we craft compelling commentary and editorial pieces that reflect the company’s messaging and values. This not only establishes a director as a key industry spokesperson, but also amplifies their presence within the sector.

Reactive statements and comment pieces to topical conversations or changes in the market in order to show expertise in the sector, and demonstrate key people in the business and their knowledge.

Working directly with the land and planning teams, we help announce land and planning acquisitions with details and descriptions of the chosen site. This helps control the narrative externally to local and industry press, and can also be used for social media and internal comms.

To shine a light on best practice and showcase the business is driving change.

Case studies and purchaser testimonials are an excellent way to celebrate the clients product and promote their homes and developments.

If and when a crisis arises, Antler can manage the situation to ensure the businesses reputation is protected.

Through thought leadership led pieces, editorial or announcements, we will communicate the environmental, social and governance aims of the business to the media.

We can help to communicate technical pieces of information for both consumer and industry audiences.

To demonstrate the credibility and capability of the business to customers and key stakeholders.

To share opinions on relevant subjects and position the business and key people as respected experts.

in their words

“The team at Antler have been attentive, creative and superlative at every turn. They have shepherded us through a brand refreshment and worked tirelessly to ensure our message is being delivered positively and professionally across all relevant outlets."

“The work Antler has produced for us has not only met the brief, but been delivered through a flexible, thought-provoking and professional manner. I wouldn’t hesitate to recommend the Antler team – their wealth of property marketing experience is invaluable"

“Working with Antler has made a significant difference to our profile. The team has extensive market knowledge, are easy to deal with, and work very efficiently.”

“Working with Metis, Antler challenges the perceived market-wide approach of ‘doing things the way they’ve always been done’, to create and deliver on marketing strategies which directly increases off-plan sales. Antler’s experience in this area and the support they’ve provided our in-house team is immense and I’d have no hesitation in recommending Antler.”

“Antler has proved themselves an incredibly valuable asset to our company, and from the very first moment we started working together we considered them all as part of the team."

“Just looked at the brochure and wanted to congratulate you on a superb presentation! Your work has been wonderful, you have gone above and beyond. We’re really delighted with your thoroughness and care, the results should be amazing.”

“Antler are brilliant – proactive, creative, efficient and always deliver. We’re delighted to be working with an agency that truly understands property, and the needs of a national house builder. I would have no hesitation in recommending Antler.”

“Antler’s knowledge of the property industry has been invaluable, both for our brand and our developments. Their flexibility to work alongside, or where necessary, independently from, our in-house marketing team to deliver projects has benefited us greatly. I would have no hesitation in recommending Antler to anyone.”

“Antler’s specialist property marketing knowledge and experience provides me with great confidence in recommending their services to our new homes clients. Their strategic marketing support, combined with their in-house creative talent, sets them apart from other marketing agencies I have worked with. I have no hesitation in recommending Antler if you’re looking for a property marketing agency to help you deliver the results that you desire.”

“Antler has proven to be a reliable and efficient agency, the whole team are passionate about what they do. This is evident in the work they supply and their eagerness to learn what each and every company offer. I have worked with Antler on a number of projects with two different companies and have always been impressed with the standard of work and their enthusiasm to deliver high quality projects.”

“Thanks for the great quality of work and efficient and positive working style for the recent project. The project felt smooth and under control throughout and the resulting campaign was well thought through and looked really good for our event.”